This research examined how legacy local businesses can use strategic tools to extend their relevance beyond a familiar audience. Koshy’s, a culturally significant restaurant in Bangalore, served as a case study for exploring the relationship between heritage and brand growth. Insights gathered through field research and patron interactions informed an analysis of its existing brand equity. The project then tested strategic communication tools—both visual and digital—to understand how visibility and reach could be expanded without compromising the restaurant’s core identity.